So you are just starting out building those first few web pages do you use keywords? You think you can type whatever you feel like to attract visitors to your new website. Well if you think this then you are in big trouble, you need to get armed with a few online tools to help you get good keywords for your pages.

Google Adwords Keyword Tool is an extremely useful tool. You put in those valuable words and Google will tell you how popular they are. Having lots of keywords that make actual sense to read makes good content for your web pages. If you repeat keywords over and over not making any sense, then this is one of the ways to get your website banned from the search engines for a long time.

If you are researching any set of keywords, and you want to know what other webmasters are writing on the topic, you can set a Google Alert which will send you snippets of information to your e-mail address. Anything I put into Google Alerts and Google will e-mail me info on that topic.

Another useful tool is Google Trends, it will give you a market graph of the topic you put into it.

If you pay particular attention the next time you use Google Search, in the top left hand corner is the words “Show Options”.Click on it and look down near the bottom you will see a thing called “Wonder Wheel” bring this open and you will soon see variables that can be useful topics or page names. I did a search for Non Profits in Australia.

Use the basic Google search, to see what other websites are interested in the same topic as you. I use Firefox software as a browser because it has some very good Addons, one example is Alexa Addons. There is a lot of controversy as to what websites can give you accurate website ranking. All I know is it gives me consistency with ranking.

Keywords are a big factor in website ranking. I have seen lots of really good websites with very poor keywords. Keywords are not the only factor in getting good ranking, but they help towards the whole equation. These are the keywords that matter for Non Profits.